Traditionally, dog food companies have used a hot extrusion method to produce dry kibble. Unfortunately, this method uses large amounts of heat and energy, releasing greenhouse gases. It also breaks down many of the nutrients from the fresh ingredients and produces pellets that expand in contact with liquid, causing painful bloating.

Instead, we use a cold pressing method with lower temperatures to retain essential goodness and protect the environment. Plus, the pellets are far kinder on furry tums.

Natural, whole ingredients provide the most nourishment for our furry friends, so we use them at every opportunity. We ethically source our ingredients from local farms and prioritise wonky produce to deliver vital nutrients whilst looking after the world around us.

Unfortunately, some food brands include harmful ingredients in their foods. You should avoid preservatives such as BHA, BHT and TBHQ due to their links with cancers and ethoxyquin due to its link to liver pigmentation. Look out for and avoid the synthetic vitamin Menadione as it is connected to haemolytic anaemia, artificial colourants and dyes linked to cancer and propylene glycol moisturiser due to its association with Heinz body anaemia. 

Avoid foods including unspecific general meats as they risk allergic reactions and provide little nutritional value.